Preheat oven to 400 degrees F. Coat a 9-inch round cake pan with nonstick cooking spray.

Separate cinnamon rolls. Unwrap each roll into long strip, leaving center coiled. Coil the unrolled end of each strip in toward center, making two equal coils. Pull middle of strip down to make a point, forming heart shape. Place rolls in prepared pan, with points toward the center. Bake until golden-brown and fully cooked, about 13 to 17 minutes.

Meanwhile, using a paring knife, cut a small "V" shape in the stem end of each strawberry to resemble a heart. Slice strawberries in half.

Cut tip of icing packet with scissors and drizzle over cinnamon rolls. Serve with strawberry hearts and enjoy.