Nexxus Nexxus Color Assure Protein Fusion Shampoo

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Fragrance (Parfum), Glycerin, Sodium Gluconate, Sodium Chloride, Citric Acid, Carbomer, Sodium Benzoate, Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer, Guar Hydroxypropyltrimonium Chloride, PPG-7, Polyquaternium-10, Disodium EDTA, PEG-45M, Benzyl Alcohol, Benzyl Salicylate, Citronellol Hexyl Cinnamal, Limonene, Linalool, Blue 1 (CI 42090), Red 33 (CI 17200).

Warnings

No warnings available.

Details

3.3% Chromabond sealer with citric acid. Protein science. Color assure. Vibrancy. Protein science. Hair goals for life. For color-treated hair. 0% sulfates & silicones. Hair is protein. This proteomic vibrancy regimen seals in color molecules within protein network to prevent color fade for up to 40 washes. See the science.

• 40 WASHES OF COLOR VIBRANCY: Color assure shampoo and conditioner protects against color fade for up to 40 washes
• 3.3% CHROMABOND SEALER™ TECHNOLOGY: Shampoo for color treated hair helps maintain color depth, chromatic radiance, and tone
• LOCKS IN COLOR + INSTANT SHINE IN 1 USE: Shampoo and conditioner system seals cuticle to prevent color-stripping or fading; ensures long-lasting radiance and shine in one use
• REPAIRS COLOR-INDUCED DAMAGE + SMOOTH & SOFT FINISH: Color shampoo formula with citric acid strengthens bonds and smooths cuticle; Color Assure system detangles and reduces frizz for smooth soft hair
• MOISTURE BOOST + IONIC SEALING COMPLEX: This color care shampoo adds hydration for softness and manageability; creates a hydrophobic layer to protect color molecules
• SULFATE-FREE SHAMPOO + CONSUMER-VALIDATED*: 0% Sulfates; 94% of consumers agree: Nexxus system protects my colored/highlighted hair *Based on a Home Use Test with 114 consumers on 12/1/24

Hair is made up of protein. Every touch, every treatment, every style you love - it all rewrites your hair’s protein. When protein is damaged, hair’s look and feel is compromised. That’s why Nexxus uses protein science not just to repair hair but to restore its ability to perform. It isn't about one perfect hair day. It's about a lifetime of healthy hair, built strand by strand. Hair color fading is tied to the integrity of your hair’s protein structure. Every exposure to physical, thermal, or chemical stress weakens keratin structures, making hair more vulnerable over time. Color treatments - like bleach, highlights, and dyes - with high pH can raise the cuticle and expose the inner cortex, leaving hair vulnerable to breakage and tonal irregularity. Over time, this damage compromises optical clarity and allows color molecules to diffuse when hair is exposed to water, accelerating fade. As a result, colored hair can appear dull, flat, and lifeless. COLOR ASSURE, our vibrancy and anti-fade collection, is powered by CHROMABOND SEALER technology with citric acid to lock color molecules inside the protein matrix and seal the cuticle barrier. This advanced shampoo for color treated hair and conditioner for colored hair system combines citric acid bond strengtheners with ionic sealing technology to repair color-induced damage and create a smooth, reflective surface - so your color stays vibrant, multidimensional, and radiant for up to 40 washes.\ \ Nexxus, the protein science behind powerful hair since 1979.

Directions

Usage: Massage into scalp, lather and rinse.

Country of Origin

Made In The USA From Globally Sourced Ingredients.,USA

Manufacturer

Nexxus Beauty Products

Product Disclaimer:

Hannaford is committed to providing accurate nutritional information to its customers. As an important part of that effort we voluntarily provide such material on our website. We rely upon our suppliers to provide us with this information on an ongoing basis and to advise us immediately whenever any new claims or adjustments to declared values are made, so that we can properly maintain the accuracy of this online resource. We have, however, experienced occasional situations in the past where, due to the lack of such notice or for some other reason, minor discrepancies in this area have occurred. We therefore strongly encourage our customers to read the labels of any of the products that they purchase in order to make certain that they are compatible with their own nutritional preferences and expectations. If you receive a product from Hannaford, and the nutritional information on the product label does not match the information on our site, please contact Hannaford customer service and we will arrange for a credit to issue for the product at issue.