Chop lobster meat into 3/4" chunks. In a medium bowl, combine lobster, mayonnaise and celery and lemon juice, if using. Season with salt and pepper. Stir to combine. Refrigerate 30 minutes.
In a 12" nonstick skillet, melt butter on medium. Place rolls in skillet, flat-side down, and toast until golden brown, 2 to 3 minutes per side. Divide lobster among rolls. Serve lobster rolls with potato chips and pickle spears.
Source: Hannaford fresh Magazine, July August 2024